High in the Swiss Alps, you’ll find LAAX—one of the most snowboard-friendly resorts in Europe. For nearly four decades, Resort President Reto Gurtner has transformed LAAX into a freestyle hotspot, hosting Europe’s biggest and most progressive contests and terrain parks. More recently, he and the entire LAAX community have turned their attention toward what it means to be a sustainable resort. With the help of another Reto, Reto Fry, and the team at LAAX, they are pioneering a new approach to sustainability (called GREENSTYLE) in hopes of inspiring real progress at mountains worldwide.

Join our host, Selema Masekela, in this episode of MY TURN as he interviews Reto and Reto in Switzerland and gets a glimpse at what happens when far out ideas get put into environmental action.

via BURTON