Sincerely Yours is Ride’s first short movie featuring our European riders! They went to meet our local riders in Finland, Norway, Switzerland, France, and Austria to find out where their passion for snowboarding comes from. In this movie, they didn't only want to show the high performance, but also the simple pleasures that make us love snowboarding so much. From a day pow with friends to a spring session, or days and nights on the streets scoping out spots, it's all about what snowboards mean to Ride!