L1 welcomes Eero Ettala to the Team
Eero Ettala is one of the most influential snowboarders of all time, and we are proud to announce that he is joining the L1 Premium Goods team. His dedication to progression, to the core of snowboarding, and his endless drive to contribute to snowboarding´s culture are why he is the perfect fit for L1 Premium Goods. Eero Ettala has been contributing and defending the culture of snowboarding for well over two decades, and we are honored to have him on the L1 team!
His go-to kit and fit is the L1 Rankin Pant with the L1 Fillmore Jacket.
We are excited to collaborate on outerwear, projects, and energy that align with L1, Eero, and snowboarders. L1 is a brand by snowboarders, for snowboarders, and is here to defend the culture.
“As I am not the next up & coming kid anymore or the guy spinning the most and landing on the podium in contests… it feels extremely good riding for a company, that values the older shredders, that still get out for the love of snowboarding and try to push it on their own terms. I’m really excited for this next chapter in my snowboard career with L1!”
via L1 PREMIUM GOODS